What is white hat SEO and How do you work on white hat SEO?

The term "white hat SEO" refers to SEO techniques that are in line with the terms and conditions of the most important search engines, as well as Google.

White hat SEO is that the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on search engine results page (SERP) whereas maintaining the integrity of your website and staying at within the search engines' terms of service. These techniques keep at within the bounds as defined by Google. Example of white hat SEO include:

1) Offering quality content and services

2) Fast website loading times and mobile-friendliness

3) Using descriptive, keyword-rich meta tags

4) Making your website easy to navigate

Examples of black hat SEO, against this, using purchasing links or using deceptive cloaking techniques. Any techniques that are thought-about deceitful or harmful to the website would qualify as black hat. Black hat techniques are very risky and, as Google's algorithms evolve, less and fewer possible to work.


1. Quality Content

When we 1st started looking at SEO as a separate entity to website build there was one phrase that we might regularly hear, “content is King”, and it’s true. there's nothing a lot of value you'll be able to do to optimize your website for search engines than offer well-written content. a search engines aim is to serve up what it believes to be the most appropriate website for any given search to the top user.

Imagine are the end user and that we are searching for a portable air conditioner for hire. we go to our favorite search engine and searching for the phrase “portable air conditioner hire”. during this phases state of affairs let’s assume there are only two websites that focus on that phrase,

Website 1

Website one consists of one page with three paragraphs of text. The text tells us that company that the portable air conditioning hire and give us a telephone number to call.

Website 2

Website 2nd contains thirty plus pages and all pages that specialize in various portable air conditioning units that we are able to hire, prices and technical explanations of how portable air conditioning units work.

Which website do you think that search engine probably going to show to the user first? It’s a rather obvious example however it illustrates the importance of excellent content thus your priority should be good quality content.

2. Use Structural (Semantic) Mark Up and Separate Content from Presentation

Semantically structuring your mark up helps search engines understand the content of your webpage that is obviously a good thing. Making proper use of heading parts is important as a result of search engines provide a lot of weight to the content of the heading elements.

Using CSS to separate the design element from the content makes for much cleaner code and makes it easier for search engines to find out what they’re looking for, that is content. keep in mind content is king!

3. Titles and Meta Data

Providing pages with correct titles and Meta Data are important. As mentioned within the top five black hat SEO techniques section the meta description and meta keywords have been so misused in the past that Search

Search Engines currently regard them as less important, it’s still vital to use them and use them properly. Titles but still carry a lot of weight and after we think about mark up it's obvious why. The title of something may be a declaration of what the content may well be, thus confirm your page titles are a true representation of the content of the page.

4. Keyword analysis and Effective Keyword Use

Create your website with keywords and key phrases in mind. analysis keywords and key phrases you're thinking that people may use to find out your website. Single words don't seem to be the most effective target, try multi-word phrases that are much more specific to your product/service and you’ll be targeting the end users that are much more likely to want what you're providing.

Use the keywords and key phrases you’ve known effectively throughout your website. Assign every page 2-3 of the keywords you’ve known and use the keywords throughout all the important parts of the page. Those are,


Meta Description

Meta Keywords

Heading parts





Alt Tag

Title Tag


5. Quality Inbound Links

Having inbound links to your website will be likened to having a vote for good but there are good links and bad links thus so votes for the good and votes that are bad. good links are links from alternative web content that are regarded extremely by the search engines and are contextually relevant to the content of your page. bad links are links from web content that aren’t regarded extremely or doubtless prohibited by search engines and haven't any relevance to the content of your page.

For example;

Imagine we have the website that sells telephones.

Link A: Link on the homepage of nation Telecoms web site. = Good

Link B: Link to John Smiths brew and beer appreciation links page = dangerous

The amount of quality inbound links to your website so have some relevance on however high the search engine your site is placed. once sourcing links you must be thinking of quality over the amount and deep linking to pages at within your website, not simply the house page.


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