Digital Marketing and SEO trends in 2018

Digital Marketing

Anyone form of marketing or service which is accomplished using electronic devices is Digital Marketing and this can be done both online and offline. But technically, Digital Marketing signifies advertising via search engines, websites, social media, email, and mobile apps.  Going thoroughly through Digital Marketing, it’s impossible to cover all its types because not each of the type is universally accepted. Some of the types of Digital Marketing on which the whole world will surely concur with are Paid Search, Search Engine Optimization, Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing and Marketing Automation. 

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.

Digital Marketing and SEO trends in 2018

With the fast changing technologies, digital marketing and SEO process are getting better day by day so it's quite salient..!!  To be a futurist it’s mandatory to know all the new trending marketing techniques and strategies.

Digital marketing and SEO trends 2018 include:

•Digital transformation

Digital Transformation is an application of digital capabilities like electronic, scientific, data-driven, quantified, instrumented, measured, mathematics, calculated and/or automated to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetization opportunities.

•The growth in mobile and smartphone usage

The world has gone smartphone crazy – about a third of us across the world now use the devices, and that’s set to grow claimed research company eMarketer. According to eMarketer’s forecast, 2.39 billion people will use a smartphone this year, with the biggest rises coming in India and Vietnam – each country’s user base is expected to grow by almost 20%. India is one of the most popular destinations for smartphone companies with as many mobile users as the entire population of the United States.

•Integrating marketing activities into the customer lifecycle

Digital marketing has become more complex than ever, an increase in techniques like customer journey mapping for a different persona to define the most relevant communications and experiences for different touch points in the customer journey.  In order to do this, it’s essential to think from the customers’ viewpoint on the communication opportunities available through the customer lifecycle for different types of businesses and different sectors.

•The importance of personalization

Personalization essentially means interacting with a customer through content or software in a way that makes them feel that their interests are being taken into account.  Personalization can be considered a key element to increase both revenue and customer base because it allows a company to segment its consumers and target them accordingly. Today, personalization is more important than ever as consumers have access to content from a plethora of channels. Among this overload of information, personalized content manages to attract consumers’ interest.

•Machine learning and marketing automation

A marketing automation system could split test email sends at different times of day. A machine learning algorithm could then take the resulting data on opens and click-throughs, combine it with historical data and alter the next email send based on the results. Over time, the campaign would self-optimize for success, without relying on the marketer drawing insights from the data and actioning them manually. Machine learning is a hugely exciting prospect for the marketing world, with massive potential for improving the efficiency and effectiveness of teams and campaigns. Which means it’s critical that marketers work with their automation vendor get the most out of the technology.

•Integrating social messaging apps

For too long we have thought of messaging apps as merely a means of communication, but not a means of making sales. Given the popularity of mobile messaging apps like Facebook Messenger, WhatsApp and others, it’s no surprise that those companies are beginning to roll out marketer-friendly tools like in-app payments and chatbots. While messaging apps were originally created to help users communicate more effectively with their friends and family, communication is also at the heart of marketing. After all, in order to market successfully to your customers, you must first learn how to communicate with them effectively. This means using the same apps that they already use.

•Customer engagement strategy

Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. Businesses that focus on customer engagement are focused on value creation, not revenue extraction. They give people something meaningful beyond a sales pitch: a brilliant end-to-end customer experience, great content, or interactive, real-time customer support. Some of the strategies are keeping the customer as the priority, humanizing the brand, getting sassy on social media, having personalized customer communication and creating useful content.

•SEO and content marketing integration

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. And SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Many content marketing efforts rely on social media or email to get the message out there. These channels can be powerful. But they rely on the hope that your social post, ad or email gets in front of a prospective customer at just the time when they are looking for your products or services.

WeCart Online Solutions visual is created and represented to your to help you plan, manage and optimize your digital marketing strategy according to the trends of 2k18.


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