What are the benefits and importance of Digital marketing ?
With the onset of Globalisation in the 1970’s and
the intervention of the internet in marketing, the world has shrunk. Meaning
connecting or keeping in touch with people from every corner of the world rests
at a click of a button. So, unless one is beyond satisfied with his
business, digital marketing might be a good strategy. Now, the
question is why one should implement digital marketing. First and foremost,
93% of online experience begins with search engines viable only through the
internet. With the every minute rise of people on the internet, it should be
made use of. Digital marketing now relies mostly on the
internet to market goods and services.
To market goods and services involves
making known the particular brand or company. The good news is, through the
internet’s various channels providing content, feedbacks and testimonials, a
particular company can now easily attracts customers. Knowing what a customer wants
is pivotal to every business growth. And it should be a priority, the recent
Google mobile which lets customers view websites on their mobiles is a good
strategy.81% of shoppers conduct online search before making a purchase and
this presence gives them the option to choose and plan products from various
better brands. Hence to know the customers, maintaining an online presence is
beneficial to both customer convenience and marketing success.
Importance of Digital marketing
Digital marketing has become a viable way to
target customers given the many options to select any method of marketing.
To have a strategy is to put the potential customers first.
Websites and ecommerce invests in SEO’s, Social media marketing or email
marketing to have a quick and effective communication channel with customers.
In a shopping mart an associate is seen taking down all the details of the
customers for future prospect. Now that should be seen as an effective medium
of growing marketing.
Social media as a recent implement of digital
marketing is effective and cost-free in bringing traffic. It is obvious as
to what a good traffic does to company. And the better part is, it is free of
cost and business of every size can use it as a tool for digital
marketing .It is sometimes often the least expected that turns out a
surprise. Given the efficiency of its use, a lot of users use it as a platform
to voice out their opinions which is a deal-breaker for the marketers.
Being online for digital marketing is a
huge movement because through it marketers can measure the conversion rates.
Identify the percentage of users, what they want, search for and for how long.
A company or a brand might exist for different reasons. But in the end it all
comes down to the customers, not just customers but potential customers. And to
acquire a potential customer depends on the strategy one implements and the
traffic it draws. With digital marketing, drawing in traffic has become
all the more efficient. Marketers can now analyse traffic information to plan
marketing strategy. And this web analysis in turn helps you be cost-effective
helping the owner know whether the website is providing the optimal ROI. You
invest in something to get back something in return. Unless one is running an
altruistic website to generate help for the unfortunate, a little something of
return is always expected. Not everyone is born with a silver spoon to the
mouth.
Given the many scope to digital marketing, it
would be utterly wrong to assume that starting a digital marketing is
efficient. It is like any pain-staking trajectory one has to cross to arrive in
addition to a lot patience.
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