The importance of good optimization and traffic in Digital marketing
A naive farmer in a very secluded area assumes that
his agricultural tools such as the spade, hoes and satchels are his livelihood
but a day came when by some good fortune he is presented with an engineering
vehicle, a tractor which will alter his agricultural life forever. Today let us
make the most unusual of comparisons for digital marketing and this
unusual assessment of an agricultural life to a digital life can
sound incongruous but it can be made to not sound so.
SEO or the Search
Engine Optimization like the tractor for the farmer is a recent tool
for digital marketers out there which have made marketing so much
easier. Now the son of the farmer who happened to live in the far flung away
city plans to have an event for his father’s success so he is on a move to
organise an event. He goes through his contact book which gives him the
insights to the sort of people, the contact book here will be the search
engines with RSVP’s being the web traffic attached to let him know the
approximity of how many people might turn up through his communication tools of
phone or mail.
Through the two tools he starts planning a strategy for the
expenses and the miscellaneous that might be involved. Now having little
knowledge or no knowledge at all about organising an event decides to take the
help of a friend who has had experience and the right knowledge for techniques,
music and food, entertainment to make the anticipated event a success, which
here is the process of optimization.
Traffic in Digital marketing
Now what they need here is a reputed,
acknowledged place for the event and post in on social media. Since their
chosen situate is well-known all over the media there is a high chance that
far-off friends, mutual friends and unexpected people will turn up, this use of
the social media for their announcement would be the SEO’s since the
guests on looking up for events in places they like this particular one is
expected to pop-up and that is the exact motive for the event which will in
turn make the guests aware of his father’s business, this subject here
being digital marketing. And as luck availed the event happened to be
a success then the guests who found the happening event have a high of
propensity of sharing it on the same social media where they found it from.
Now, leaving aside all the hassle involved in the
event, the arrived guests will now expect/want as had been promised in the
advertisement and that being quality service, food, music and entertainment
which the son made sure he did to make the event a success.
Indeed an unusual comparison between the
technology-dependent world of digital marketing to an almost everyday
happening event. Unexpectedly as can be, somewhere or something has always its
mark on one on the other. SEO’S one of the recent tools
of digital marketing is the ongoing process of optimizing a website
to help improve its ranking in the search engines which in turn gathers good
web traffic that will determine the amount of data sent, received by visitors
to a website.SEO is the hand and the web traffic are the fingers, both are
crucial and the same part to make a part a whole. for more information reach
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