How is creativity important for Graphic Designing?
Every year millions of people await the specific day
to witness one of
the world’s most spectacular show, the Victoria’s
Secret lingerie
show. In awe we watch as the stunning models take
the ramp by
storm but what mostly fail to recognise is that
every appreciated
things of the moment always has a rigid and
struggling past. Roy
Raymond in the early month of June, 1977 founded the
now-
profound Victoria’s Secret store out of necessity
and self-realisation
that men should feel comfortable buying a women’s
lingerie. The
now extremely affluent brand was once not all
diamonds and pearls,
at one time Raymond even decided to shut-down the
store because
it was become increasingly unprofitable and heading
towards
bankruptcy. The focus of this short anecdote is to
remind us time
and again that creativity is a gift which sadly not
everyone is privy to.
And Graphic designing as part of visual
art is associated with
creativity, while not every graphic designers are creative
not every
creative people are graphic designers too. They can
be a fiction
writer, a builder, or a fashion designer so does
every vocation.
To have a creative soul is a blessing which money
cannot possibly
purchase which is why poets, painters, musicians
live in a world
completely different from our reality. There was a
video on Facebook
where a mother redrew her toddler’s futile drawing
on the wall into
a very beautiful mural, now that is creativity and
not everyone has
what it takes to do what she did with just a
scratch. Hence creativity
is the ability to draw inspiration from the most
mundane of things to
the most inconsequential of things which everyone do
not have the
knack to arrive at. Everyday we see the symbol of
positivity, the tick
everywhere but not all had the artistic element with
original and
inventive imagination to invent one of the world’s
most recognised
logo/symbol, the Nike before Carolyn Davidson.
Important for Graphic Designing
The world itself is a treasure island and it plays
for those who are
inquisitive and in yearn of things. Graphic
designing as a subject is
not short of privileges for people with creativity
however creativity
can be of two types; one which is inherent and one
which can be
learnt. While some might pursue this communicative art
as a
profession because of the on-growing demands and
wants for
graphic designers in the world of technology it is
also vital to
understand that they should have the idea of
technical-know- how to
strive in the arena. But for the gifted few, even a
scribble on a piece
of paper might be a change for the world, since the
world is
continuously growing with unceasing competition, a
strategy should
be implemented to let one stand out amongst the
crowd and that is
originality which will become a gem in an ocean. Graphic
designing
however should also go hand in hand with technology,
strategic
thinking and the correct way of implementing in ways
that are
different from the usual. The good thing about
taking inspiration is
that it is everywhere and it just takes the right
eye to see it.
Since graphic designing as visual or
communicative art is the art and
practise of planning and projecting ideas with not
only visual but also
textual content, it opens up an even more bigger
realm than it
already has, Kate Moross one of the most sought
after designer in
the UK and she creates myriad of textual designs for
album covers,
branding and the most recent, live visual designs
for the famous boy
band One Direction.
Being creative is a gift that should be taken full
advantage of and this
applies not only in the field of graphic
designing but in all regards,
detractors use their creativity to filter the
‘established notion of
things’, fashion designers use the same to profess a
design of
comfort, style and messages in the form of apparels
while graphic
designers use theirs to multiply it to the
magnitudes.
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