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Today’s marketing era has become so digitized that there is an immense need for the company units to analyze the current market trends and work accordingly. Pay Per Click or PPC is an online advertising and marketing promotion campaign on websites in which advertiser pays to the publisher when the users click on the specific banner or a link. PPC is definitely a precise way of gaining traffic to generate adverts. With our network of social media influencers, we amplify the thrill around your business on the right channels. A strong online presence could potentially be the deciding factor between two who have applied for the same position. Online Reputation Administration is the practice of monitoring the reputation of an individual business or a firm. It involves in re-building company's brand by tracking either negative or positive responses using SEO tactics. Affiliate Marketing- Affiliate Marketing was started years ago with a group of 4 friends aiming to complet...

So, assuming you’re a DIY kind of guy, I have prepared a simple step-by-step guideline where we will cover only the basics of creating your first eCommerce store. Step 1. Browse through the Magento website to urge some plan regarding the probabilities of exploitation this powerful platform, here you'll consider varied leading brands running on Magento also as success stories, in-depth tutorials etc. Step 2. Now you're prepared for check-in, here you'll opt for Community (free) or enterprise (paid) version wherever you may be asked for a username, store name, location etc. Fill these details, look ahead to your confirmation email and click on the uniform resource locator link to own a glance at your store. Step 3. Here at the admin page, you'll head over to style menu wherever you get the choice to pick out and customize your design. you'll flick through many on the market themes, choose the one that suits you, customize it, add your ...

In today’s world, ‘good’ doesn’t necessitate what your business should look for. Because excellence is the key. To take your business to the next level and open more doors you finally decide to have a website and a mobile application developed. The challenge for the majority of the merchants is they are mostly novices in the field to the impeccable growing technologies. There is hence every possibility of your money pilfered, your time wasted landing your business in shatters. So, how do I with the least knowledge of this field choose the right web and mobile development company? Well, we list down some of the points for you to keep in mind when looking for the right web and mobile company; The company’s clients and reviews Technology has two sides to it; one is transparency and the other the contrast. Every good web and mobile development company maintains transparency with the audience. Because they are not afraid of change. Hence, the first thing you can do to hire the ri...

This open source CMS has been significantly known for its rich features and functions making it determine as specifically designed for e-commerce. The right Magento development offers an amazing experience allowing you to sell online track orders, manage inventories. Integrate with accounting system such as payment gateways, POS system, Quick books and so on. So, what features make the right Magento development and help avoid making costly mistakes? Well, it has to do with list of tips; The right theme Before selecting the theme for your e-commerce website understand your business goals, the size, the amount of products you are selling. Because not all themes are designed for all websites. While the same theme might work with a website with a lesser amount of product it might not with one that has loads of products. Having a custom made theme designed for your website’s look can be of great advantage for you. User Experience Remember the focus here is to give users an asto...

Businesses as a commercial activity are where merchants process payment from the clients or customers. It applies the same to every business be it the traditional brick to mortar business or the e-commerce for commoditized products or e-tailers. However, with online businesses such as e-commerce, the payment method are not quite so simple. Because e-commerce websites do not provide merchants with the ability to accept payment directly. Security and safety regulations don’t allow transaction information to route directly from the business site to any credit card business processors. Payment service provider hence provides merchants with the ability to accept payment online with the service of the payment gateway. The payment gateway process, verify and accept or decline the credit card transactions. Because with payments there is a huge concern regarding security such as frauds and also the loss of cart abandonment. To have safe payment merchants require a service or more so a...

Businesses have shifted from the traditional to internet-based giving constant addition to the e-commerce ones. They could be physical goods businesses or service-based e-tailers. Either way, there is hence a shift with the payment module. A payment involving the use of electronic mediums. Payment gateway as such allows the merchant to accept credit card and other forms of electronic payment. They are a merchant service that supports online money transfer. In other words, a payment gateway is a 3 rd party service that processes, verify and accept or decline the credit card transactions entered by the consumer for the merchant. A consumer places an order from the merchant’s website. He/she then enters the transaction data such as his /her credit/debit card number for payment, the data gets encrypted by the payment processor through the gateway, the payment processor then communicates the issuing bank the data entered. The payment gateway retrieves feedback back from the bank ...

Most ecommerce businesses have payment gateway integrated to their website. So are you a merchant who hasn’t integrated payment gateway yet? Then you are still hanging on to the major struggle of payment merchant’s face. Because payment gateway works on you, merchant’s behalf. It will authorize payment directly from your website. Because your client expect speed and accommodation. With payment gateway you give your clients the quick service and you the speedy payment receive. And all these process with a secured and trusted source of online transactions. Because payment gateway keeps your data protected and also safeguards your payment from fraud mechanisms. Plus you have a great degree of control and automation. You can also customize your payment gateway so that you don’t miss face cart abandonment by integrating multiple payment options for the end customers. All in all payment gateway is easy payment, no cash hassle and secured portals. It mineralizes your manual tas...

Trying to raise capital in the traditional method can be cumbersome with a lot of paperwork and a lot of nooks and crannies to fill. Hence, a more advanced way of overcoming such is to take the assistance of the more advanced financial transactions or ICO services. ICO or Initial Coin Offering raises funds for a  cryptocurrency  operation in an unregulated way. Or An ICO is a fundraising tool that trades future cryptocoins in exchange for cryptocurrencies of immediate, liquid value. FINANCIAL TRANSPARENCY In the real world, securing funds mean approaching investors and venture capitalists which means giving away a share of their equity to them. In reality, what companies want was/is to get a lot of funds without giving away equity and ownership. The only way that they could do that was by going public or maintaining transparency. Such probable method made people wonder of the possibilities and what would happen if they applied the same concept? Hence block...

The term ‘mobile’ itself sums up why every business should invest in a mobile application development. Businesses of the modern times have shifted their focus more on the digital sales. Having a mobile application developed can hence offer your business ‘on-the-go marketing’. Be it for commoditised products or e-tailer services such as education, counselling etc. It is hence crucial to pigeon-hole down your business to establish brand awareness, to make your potential customers find you easier. The more reason to invest in mobile application development is not just to move forward but more importantly not to be lacked behind. Because it is rare for businesses not to have their own specialized mobile applications now. Since mobile application runs on the internet your business can reach out to a massive scale and gain a competitive edge. More importantly, companies are adopting a mobile-centric approach, your consumers are in it too, so why should you not?  Mobile appl...

The rise of technology has set the pathway in every field. Its advancement in every scope has also given the opportune for people to set up businesses easier, more convenient and result-instant. In such hopes, the rise of ecommerce businesses has mushroomed. The demand of the greater mass for ebusinesses has made ecommerce website a very highly functional platform. Yet within the midst of thousands in the race only some make it to the end. SET THE RIGHT STRATEGY Because ecommerce business is more than just having an ecommerce website with a pretty theme, a catchy company tagline or the chipping options your company offers. The trick to having a successful ecommerce business is knowing the strategy because having the right strategy is the strategy itself.  You can basically sell everything on your ecommerce website but remember selling everything is not the answer to getting your business go everywhere.  Because the market is though, the competition is fierce. With gi...

Over these few years we have witnesses the rapid growth of digital marketing in India. More agencies have opened up, more businesses are using it, more are inquiring about it which only points to the reason behind its importance. So, what makes this field so important? The answer lies in the one pervasive network, the internet which has dominated a huge part of the global population. Hence, digital marketing is also called as internet marketing. INTERNET MARKETING This internet marketing has hence opened up possibilities once thought impossible. 40% of the global population are in it giving yet more growth in technological advancements. One of the reasons why digital marketing in India has also grown is because technology is a huge part of our forte. It has become one of the key elements of economical growth. Ranking 3 rd among the most attractive investment destinations for technology transactions in the world. And also topping as the top exporter of Information and Communi...

Every day thousands of services in digital marketing are access-to to and fro. Digital marketing agencies are growing, people are using social platforms to promote the significance of doing digital marketing, why? Because the growth of technology only means the growth of handling things differently, more so business. So, when we talk digital marketing in this regard, it is synonymous to the internet. Marketing with the internet has evolved digitally. It has in fact made everything a mileage for a successful business. And the fact that digital marketing is a huge field only seems to cover everything your business can hope to achieve. Be it engaging the customers, increasing sales, traffic, promoting branding etc. Because digital cover a vast area of marketing that has tools, techniques and campaigns to fulfil a winning end-result. With a website that serves your purpose and your possible clients you have the chance of enriching and getting access to the mass market. Additi...

Somewhere between the ‘we are a civilized society now’ there is still a girl who wears her make up in the public washroom. There is a girl or a boy who schedules a lover’s tryst in the same clandestine spot. And as much as the progression has led to even a mission to Mars there is still this struggle of having a strong mission without the household itself. Known as the land of the Kama Sutras of ardent sexuality and passion. Yet the freedom to sexuality is still fought for. There is every reason to look at Indian fashion in the context of sexuality because of the lifestyle we have inhabited. INDIAN FASHION IS ALWAYS EVOLVING To plainly put it, Indian fashion is as flexible as the positions in the Kama Sutra itself. Because as surprising as it is given the country’s vastness there is no written code of sartorial to be followed. Yet ironically ,’this’ and ‘that ‘type of cloth is still being labelled. What people fail to recognise is that, the idea of home-grown decorum and mode...

Both Magento and WordPress are CMS, both allow you to add, modify and manage content yet one makes for a better e-commerce development. How? And in terms of e-commerce development, large retailers and business alike prefer Magento over WordPress, why? Because from what we know Magneto and WordPress are both highly customizable. They are SEO friendly, extensively themed, have strong community support. So, why Magento as the preferred e-commerce development? Unlike Magneto, WordPress started off as a blogging platform. For content or blog marketing, WordPress still makes the best platform. Because Woo-commerce the open source e-commerce platform for WordPress can be extended to only a limited e-commerce functionality. It makes for a popular open source publishing tool and is one of the biggest website building platforms. MAGENTO AS THE BETTER E-COMMERCE PLATFORM However, in regards to e-commerce development, Magento makes for the better platform. Designed specifi...

It is always the wisest choice to invest in something after having being fully cleared of what meets your business needs. With technological advancements, people have adopted websites as a tool to expand their business and open new doors. But then there is this confusion, why are some using woo-commerce while some e-commerce websites as a medium  Both e-commerce websites and woo-commerce are for business, but there is a huge difference between the two. Let us hence consider their differences; E-commerce in simple terms means businesses via electronic means. Meaning they are huge even huger with electronic networks such as the internet. Because anyone with access to the internet can develop e-commerce websites and participate in e-commerce businesses. TYPES OF E-COMMERCE BUSINESS But within the businesses too there are yet three types you need to consider for your e-commerce websites. They are B2C or Business to Consumer, B2B or Business to Business, and C2C or Consume...

We might never actually thought about it or maybe you do, whichever the case we got to love the ‘English language’. The richness in their similes, metaphors, paradox etc. Such as having no ham in the ‘hamburger’ or how the guinea pig has nothing to do with a pig family. Neither has it to do with anything of the West African country, Guinea. With the paradox in mind, one cannot help but notice yet another one, the question itself, ‘fashion style’. We often make the mistake of associating them together or as being the same. Such as calling a ‘fashionista’ a stylish person which etymologically and adjectively isn’t correct. Because they are two separate traits or habits. Fashion is a passing trend followed, while style is owned. You do not have to be fashionistic to be stylish. Moreover, the question is ‘directed’ so there possibly cannot be a destined answer given the many types of fashion. Fashion is a huge subject to be covered. There are thousands of magazines, websites, tv...

In the line of marketing sometimes loads of money don’t always necessitate your marketing needs if the importance of online viability to the millions is not targeted.   Recognizing the vitality of SEO services is tantamount to online growth.   Hence, the need of hiring trustworthy SEO companies to rank high is an essentiality. Because driving in traffics to get a boost lies in their doing. With the arrival to modern technological awakenings, SEO company in Delhi are in plenty. Your task is in finding the one to fulfill your requirement. A trusted SEO company in Delhi are the key to upgrading your online presence on social media and also reach several marketing approaches. Some tips for finding the right SEO Company In Delhi: An established Company : Regardless of the size, choose an SEO company equipped with all the skills, knowledge, resources to establish your marketing needs. Looking out for a team of experts is always the wisest choice during the selection proce...